the beauty with children is that they are extremely curious and often challenge the status quo. of course, their brains are untapped sources of inspirations and they haven’t been “tinted” with any type of judgements and prejudices we often develop as adults. it’s why at optima we try to replicate this natural curiosity in our design practice.
we look at ideas with fresh eyes, we discuss potential avenues with optimism and we’re always pushing the limits on curiosity, just like kids because you never know where it can lead. and often, the results are just amazing.